I'm obsessed with the intersection of culture and technology, and feel design is how we connect these two humanity-shaping things together.

I've been lucky to experience the full spectrum of starting/growing/selling/buying startups, developing technologies and products used by 100s of millions of people, and scaling teams, systems and a business through IPO.

Elevating everyday experiences in fun and useful ways by giving you new spatial computing superpowers.

spatialmagic.ai



Co-founded Snap’s AR organization, built teams, technologies, products and a platform 100s of millions of people use everyday.

https://support.snapchat.com/en-US/article/world-lenses

Today we’re excited to introduce a 3D Camera Mode that adds depth to your Snaps. Use it to create Snaps that capture spatial detail, changing in perspective and appearance based on how you move your phone when you view them. These new Snaps look different, act different, and feel different.

We’re also introducing new 3D Effects that you can swipe on in the Filter Carousel. Together they feel life-like and magical, bringing your world and experience to life in a way that's a step closer to the real thing.

We’re releasing this new capability on a small handful of phones to start with, but any phone can receive and interact with one of these Snaps. If you come across one of these new kinds of Snaps in a Story, you can bring it to life by giving your phone a wiggle.

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Seene used computer vision to capture and share your world in 3D, and grew from 0 to over 1 million users in less than a week, becoming a wholly new way to capture and share your world, in lifelike 3D.

 
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http://seene.co/app Seene is the worlds most popular consumer 3D scene capture app that is developing computer vision technology to power new forms of 3D user-generated content for computational photography, gaming and virtual reality. The app works across iOS and Android and has been downloaded over 2 million times.

http://seene.co - Seene / Obvious Engineering Future Magic! Prototypes, projects and products within the fields of Mixed Reality, AR & VR, Social 3D Photography, Scene Capture, Gaming, Toys and Advertising. Audio: Lötrain

http://seene.co/tech Realtime full 3D object and scene capture and reconstruction on iPhone 6 and iPhone 5s. We are using consumer-level RGB sensors, but can also work with RGB-D input

http://seene.co/tech Seene Realtime high resolution 3D facial capture technology on iOS and Android devices. Featured at E3 2015 by Electronic Arts as part of their GameFace HD character personalization, the Seene pipeline merges 3D capture data with a canonical facial mesh.

http://seene.co Seene's advanced stage R&D featuring 3D scene reconstruction for powering full 3D texture and model capture instantly on a smartphone without requiring additional sensors, or specialist hardware.

http://seene.co/tech - Realtime 3D depth effects applied to computational photography. Experimenting with Re-texturing, Re-lighting and Re-colouring 3D scene capture data from Seene. Music: Lōtrain

Seene WebGL Responsive Design desktop
Seene WebGL Responsive Design desktop
Seene WebGL Responsive Design tablet
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Seene featured on stage during Google IO 2015 VR Keynote

Seene featured on stage during Google IO 2015 VR Keynote

Obvious engineering created cutting edge computer vision technology for tracking and mapping the physical world, and connecting this to realtime digital content and experiences.

http://seene.co/tech Augmented Reality technology, prototypes and experiences made with C++, OpenGL, Unity and Seene AR running on iPad 2, iPad 3, iPad Mini and iPhone 4s and Samsung Galaxy. We are using consumer-level RGB sensors, but can also work with RGB-D input

Obvious Engineering's computer vision technology recognizing and tracking digital content against a range of physical objects. The mapping process takes a co...
Obvious Engineering augmented reality large scene and small object tracking demo on mobile device
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Obvious Engineering (Oe) is a research & development-driven computer vision software company with a focus on Augmented and Mixed Reality consumer experience. Our goal is to seamlessly merge digital content within physical space via mobile computing devices. 

We have developed a portfolio of technologies for use on low-powered mobile devices in real-time applications. We enable these devices to locate themselves in space, map visual environments, and recreate in 3D what is seen through the camera, giving a standard smartphone 3D perception caabilities without the use of additional hardware or off-device processing.

Oe was acquired by Snap Inc in 2016.

Procedural AR-T Creation System - Augmented Reality Art Connected to Everyday Objects (2012)

An AR art making framework built in Unity and designed to attach 3D content and interaction to predefined physical objects. Devised as a series of patches that can be configured to create 3D primitives, add and select object textures, define interaction control (touch, movement, voice), and enable animation and evolution of content based upon user participation. The screenshots feature patches developed by digital artist Thomas Traum.

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Chatterbucks AR

Our first AR app, built using what became the Oe Natural Feature Tracking system. It let your money do the talking.

Money talks, as the old saying goes, but with Chatterbucks it really does. The original and often copied augmented reality currency experience from Harmonypa...

BBC Blast - Realtime web-controlled art-making robots

Together with Nanika we created a series of art making robots that people could control via their web-browsers using simple on screen controls and live video streams. The project was commissioned by BBC and Fallon London. It ran for 45 days inside the Southbank Gallery in London. 

http;//www.bbc.co.uk/blast/blast_studio/ Go behind the scenes and watch the creation of the BBC Blast studio A live, online, collaborative art experiment.

Andrew McPhee Culturengine BBC Blast
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Awards:
Webby People's Voice Award for NetArt in 2010
Webby Best Example of NetArt 2010
Cyber Lion at Cannes Advertising Festival 2009
Campaign BIG Award 2010 

 

Aesthetic Research is lens on life that sometimes materializes as objects and daily goods. The label has been sold at the Museum of Contemporary Art, and the Underground Museum in Los Angeles. 

 
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