I have created multiple products and companies with the goal of providing delight and utility to others, and a focus on bridging online and offline experiences. 

I'm currently focused on building Seene Inc to help people create their own 3D content for VR, AR, gaming and social usage. 

Product Strategy, Design & prototyping

My interest is focused on creating a greater connection between the digital and physical worlds that we inhabit. I've developed new products, 3D content formats, interfaces and user experiences to help achieve this goal. I'm a Webby Award winner in Net Art, Webby Honouree in Experimental and Innovative Mobile Product Design and Webby Nominee for Best Device Camera Usage. 

Human Computer Interaction

Helping people to perform complex tasks by making them simple, familiar and fun has been a consistent thread in my career. I have worked to help people capture the physical world in 3D, to manage and understand time as a perishable commodity, to improve group decision making and to design and develop digital content without knowing how to code. 

Mainstream mobile 3D scene capture


Seene uses computer vision algorithms to understand the world in 3D. The app has been downloaded 2 million times since its launch in October 2013. Our goal is to become the universal way people capture 3D content and put the data to work in social scene capture, gaming, VR and AR. We have offices in London and San Francisco. 


Seene WebGL Responsive Design desktop
Seene WebGL Responsive Design desktop
Seene WebGL Responsive Design tablet
Seene featured on stage during Google IO 2015 VR Keynote

Seene featured on stage during Google IO 2015 VR Keynote


Obvious Engineering is a research & development-driven computer vision software company with a focus on consumer products.

We have developed a portfolio of technologies for use on low-powered mobile devices in real-time applications. We enable these devices to locate themselves in space, map visual environments, and recreate in 3D what is seen through the camera, turning a standard smartphone into a 3D scanner without the use of additional hardware or off-device processing.

Harmonypark is a digital product and service incubation company, responsible for designing and developing many ground-breaking AR experiences, consumer web services and experimental marketing platforms, a section of which are posted below


BBC Blast - Realtime web-controlled art-making robots

Andrew McPhee Culturengine BBC Blast
BBC Blast Studio Control System

Together with Nanika we created a series of art making robots that people could control via their web-browsers using simple on screen controls and live video streams. The project was commissioned by BBC and Fallon London. It ran for 45 days inside the Southbank Gallery in London. 

he system was largely built using Flash for front-end, back-end, robot control management and media capture / encoding. 

Webby People's Voice Award for NetArt in 2010
Webby Best Example of NetArt 2010
Cyber Lion at Cannes Advertising Festival 2009
Campaign BIG Award 2010


Unreleased - Procedural AR-T Creation Framework

3D Augmented Reality Art
3D Augmented Reality Art

An AR art making framework built in Unity and designed to attach 3D content and interaction to predefined physical objects. Devised as a series of patches that can be configured to create 3D primitives, add and select object textures, define interaction control (touch, movement, voice), and enable animation and evolution of content based upon user participation. The screenshots feature patches developed by digital artist Thomas Traum. This project is unreleased. 


Elementalise - Touch-enabled , drag-and-drop website building service



Our vision for Elementalise was simple. We wanted to help people to put their ideas online in a visually rich and rewarding way that was decoupled from the technological barriers that make such an experience possible. This service was develop with Ruby-on-Rails and predates many/all of the popular services that people (including myself) now use to rapidly develop and publish online.  

ur aim was to provide a tool for creating a website, portfolio or presentation that is a simple as putting together a slide deck, but as compelling for an end-user to interact with as a native app. 

Elementalise was also developed at a point where html 5 was a new thing, touch interaction through a mobile browser was experimental, and we saw it as a beautiful way to humanise digital content. 



Hadjio clothing and accessories adapt to all environments, from work to weekends, from the wilderness to the occasional wedding. Think of it as ‘every-wear’ for everywhere.

Our aim is to develop a new uniform for your life, combining the function of workwear, with luxury street style.

The label is scheduled to launch in Spring 2016.