I'm interested in helping people to engage and interact with new digital realities for their own benefit. AR and 3D are specific interest, but ultimately I work to create consumer products, systems and experiences that are simple, familiar, fun and useful. Recent examples include 3D Snaps and World Lens.

I am working to transition the world towards a richer blended physical and virtual experience.

This requires a step change in human behaviour, powered by an equal step change and adoption of new software, hardware and experiences, which you can think of as 'New Reality Systems'.


As a product designer I have invested the past decade in developing new 3D and spatial computing technology, content formats, interfaces and end-user experiences, and hold multiple patents in this space. 

As a product leader, I develop multi-disciplinary teams that closely collaborate, taking early concepts through exploration, productization and into market.

I'm a Webby Award winner in Net Art, Webby Honouree in Experimental and Innovative Mobile Product Design and Webby Nominee for Best Device Camera Usage.


I have created multiple products and companies with the goal of providing delight and utility to others, and a focus on bridging online and offline experiences. 

At Snap I'm inventing new products, interactive experiences and systems built from emerging and immersive technologies.

As CEO and Co-founder of Seene Inc (acquired) I helped people create their own 3D social content for mobile and VR HMD usage. As CEO and Co-founder of Obvious Engineering (acquired) I built new cross-platform technology, games and experiences for AR/MR on mobile devices. 

Snap / Snapchat

Product Leader at Snap, Inc. Product Exploration and Invention. New Reality Systems

If you want to join me in creating something special, we're hiring...

Capture and re-experience your world in lifelike 3D


Seene uses computer vision algorithms to understand the world in 3D. It was acquired by Snap Inc in 2016. The app has been downloaded million times since its launch in October 2013. Our goal is to become the universal way people capture and re-experience social 3D content.

Our latest room-scale AR and VR prototypes prove you can re-experience the world at 1:1 scale using user generated 3D content, created on a smartphones.

We have offices in San Francisco and London.


Seene WebGL Responsive Design desktop
Seene WebGL Responsive Design desktop
Seene WebGL Responsive Design tablet
Seene featured on stage during Google IO 2015 VR Keynote

Seene featured on stage during Google IO 2015 VR Keynote


Obvious Engineering is a research & development-driven computer vision software company with a focus on Augmented and Mixed Reality consumer experience. It was acquired by Snap Inc in 2016.

Our goal is to seamlessly merge digital content within physical space via mobile computing devices. 

We have developed a portfolio of technologies for use on low-powered mobile devices in real-time applications. We enable these devices to locate themselves in space, map visual environments, and recreate in 3D what is seen through the camera, giving a standard smartphone 3D perception caabilities without the use of additional hardware or off-device processing.

Hadjio - Aesthetic Research


Hadjio is a lifestyle brand for the creative outlier. Our Aesthetic Research line is for the people pushing art, design, technology, music and products to new destinations. Our aim is to develop a new uniform for daily life.

The label launched in California in Spring 2016 and is available at both The Museum of Contemporary Art, and the Underground Museum in Los Angeles. 


Harmonypark is a digital product and service incubation company, responsible for designing and developing many ground-breaking AR experiences, consumer web services and experimental marketing platforms, a section of which are posted below


BBC Blast - Realtime web-controlled art-making robots

Andrew McPhee Culturengine BBC Blast
BBC Blast Studio Control System

Together with Nanika we created a series of art making robots that people could control via their web-browsers using simple on screen controls and live video streams. The project was commissioned by BBC and Fallon London. It ran for 45 days inside the Southbank Gallery in London. 

he system was largely built using Flash for front-end, back-end, robot control management and media capture / encoding. 

Webby People's Voice Award for NetArt in 2010
Webby Best Example of NetArt 2010
Cyber Lion at Cannes Advertising Festival 2009
Campaign BIG Award 2010


Unreleased - Procedural AR-T Creation Framework

3D Augmented Reality Art
3D Augmented Reality Art

An AR art making framework built in Unity and designed to attach 3D content and interaction to predefined physical objects. Devised as a series of patches that can be configured to create 3D primitives, add and select object textures, define interaction control (touch, movement, voice), and enable animation and evolution of content based upon user participation. The screenshots feature patches developed by digital artist Thomas Traum. This project is unreleased.